The platform is rolling out a fresh option that enables them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This shift coincides with a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A significant portion of this material is classified as low-quality AI content, a label for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, including AI artwork to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” said a platform representative.
Scale of AI Content
The platform announced that there are presently over a billion videos on its app labeled as artificially created. In total, in excess of 100 mn videos are submitted to the app each day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they view by accessing the content preference feature in the app and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter include politics, clothing, beauty, and dance.
Platform Guidelines
The platform’s guidelines mandate content makers to tag lifelike AI-made content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI video that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is furthermore establishing a $2m AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This initiative will support non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over intentions to make redundant a large number of content moderators in the UK. TikTok is expected to reduce 439 jobs in its user protection team in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it is viewed by people. TikTok announced a significant reduction in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
